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For the first time the campaign SS24 of the brand was curated by the students of the Master’s in Fashion Styling, Creative Direction & Digital Content of Istituto Marangoni Firenze, who have followed the entire creative direction. A unique experience that gave students the opportunity to immerse themselves in the heart of CubaLab's craftsmanship, working closely with the Leather Goods division in San Patrignano, where the brand's iconic bags are produced. During this immersive experience, young creatives captured a series of portraits, offering an intimate look at the craftsmanship behind CubaLab's creations. The result is an original and contemporary narrative that offers an innovative perspective focused on digital content such as reels and video-collage techniques that will be conveyed on social channels and on the brand's official website.

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